Get Your Shit Together

Public's Perception Far from Favorable! 

In just a few short decades, many of us have helped establish fitness and exercise as of way of life for the general public. However, it hasn’t been an easy road and, toward the industry as a whole, the public's perception has been far from favorable.

We need to take responsibility for our actions and strive to deliver the products and services that we promise our club members, but we also need to adhere to high ethical standards to enhance the perception of our industry.

We are at an exciting juncture in our history. We have the opportunity to transform ourselves by revamping our processes, systems, and culture around the demands of the competitive marketplace and club members. It is imperative that, as we do so, we become consistent with our commitment and core values, placing the club members first, acting with integrity, treating people with respect, being accountable, and raising our standards of performance and service.

This means that we also have to do more than simply follow the law. We have to do the right thing - and we have to do it every day. Ethical conduct is the foundation of any business, and for the fitness industry to succeed far into the future, our industry must stand for integrity, trust, and solid ethical standards.

Each of us contributes to the industry's success in our individual ways, but we also share a collective responsibility to "do the right thing" and behave ethically at all times.

As a fitness industry veteran, I'm proud to be a part of this journey, and promise you that all of us at Global Fitness Association pledge our best efforts to assist all GFA Members in furthering club operations, including staff training and education.

Whether you're new to the fitness industry or a seasoned veteran, I promise to show you how to eliminate the confusion, uncertainty, and frustration you may be experiencing in your business by showing you a path to the best resources in the fitness industry. Guaranteed!

For just $10 per month, on a month-to-month subscription, fitness centers, health clubs, colleges, YMCA’s, Jewish Community Center’s, city and county recreation centers, athletic clubs, hospitals and wellness centers, military and government, and resorts have access to resources that were developed by fitness industry professionals – resources that some thought didn’t exist. As you can tell, we don’t discriminate.

For more information on this subject, give us a call at 925-672-4800 and we will gladly do our best to answer your questions. You can also visit our website at for more information. 

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