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Friday

Signing a Lease without Losing Sleep

13 Lease Clauses that can get you in trouble, do you know what they are?

I’ve explained to many of our association members that being in the fitness business is like playing hardball, not city league softball, where everything you do counts towards your success.

Each year across the country, over ten thousand fitness centers attempt to negotiate a new lease or exercise a renewal option – with several thousand-club owners negotiating a commercial lease for the first time.

Think about it . . . you wouldn't golf for money against the clubhouse pro, so why would you negotiate your lease against a seasoned landlord who negotiates leases every day for a living?

It has always been my opinion, club owners don’t get what they deserve; they get what they negotiate!

Think about that for a minute.

One of the most frequently recurring problems encountered by the Global Fitness Association Team is when a client calls with problems that have arisen from their lease.

There are 4 times in your business life when you may need help:

1. Signing a lease for the first time. Leases favor the landlord, and your lawyer will check only the legality of the lease, making sure that the legal terms are correct. However, you can do better, a lot better if you understand the game.

2. Lease is up for renewal. Instead of just signing and agreeing 100% to the landlord's terms as written in the original lease, why not try to save money? Once again, you can do better, a lot better if you understand the game.

3. Landlord is not performing. Has your landlord or property manager let you down? Have repairs and maintenance been neglected around the building or shopping center? i.e., roof leaks, parking lights, potholes, and other items the landlord is most likely responsible for? Once again, you can do better, a lot better if you understand the game.

4. Challenging business climate? Has the economy forced you to be late on your payments? Is your landlord growing impatient and preparing to evict you? There are many ways you can successfully negotiate with your landlord if you understand proven strategies and techniques. 

5. Contemplating closing your business and throwing in the towel! You have a huge liability and exposure on the remaining term of your lease. You’ve heard of the nightmare stories, well, don’t be fooled by your landlord and get the help you need today.

While showing you how to successfully negotiate with your landlord, Global Fitness Association can put your mind at ease with our proven track record. To receive a copy of the 13 Lease Clauses that can get you in trouble, email me at getgymresources@gmail.com and I will promptly email you a copy.

Don’t Be Clueless

It never ceases to amaze me when talking to business owners about marketing and advertising they always complain about their response rate and not the person that prepared the marketing message. Why the consistent remarks, I wondered? Was it because they didn’t understand the basics, or were they just too thickheaded to understand how branding and advertising work?

In today’s market place, businesses want instant results to their marketing campaigns, but seem to forget that branding and advertising are just like dating. Yes, dating! When you start dating you get to know the person over time, don’t you? That’s the same approach that should be taken with consumers when you are trying to introduce your products and services to them.

Businesses have to constantly and consistently put their name out there. Show their audience they’re alive. So run the flag up the pole and let them know you are there.

Why Is Branding Your Business Important? Branding will always be an integral part of a successful business plan. Branding allows your company to introduce itself and allows the consumers in your area to get to know your company and everything that comes with it. Business branding does not present just the products, services, and location of the company, but also establishes an image of the business as a whole. The positive image you create for your business will create a lasting recall for the consumers in your area.

People generally buy products and services for two reasons:

1. They need to solve problems. (Practical)

2. They want to feel good. (Emotional)

A solid branding strategy is your answer to helping your customers satisfy each of those two reasons. Give life to your business. People embrace positive thoughts, so create encouraging branding phrases. Messages similar to “You can do it,” or “You too can change”. Customer recall is one of the chief reasons your business brand is so vital. It creates customer preference for your products and services over your competition’s.

All businesses are, or should be, marketing organizations. The problem is most businesses put the proverbial cart before the horse. The cart is advertising; the horse is the branding. When consumers realize a need, the horse has already told them who you are, what products and services you have for them, and where your business is located.

So there you have it, a quick snapshot on branding and marketing.