In this manual you will learn the key elements in developing your marketing strategy and planning:
1. Tune into the right time of year.
2. Create programs with built-in inducements to join.
3. Market externally for new blood.
4. Use open houses & special events to create excitement.
5. Fill the slow times of the year with short sales campaigns.
6. Coordinate your marketing program with a solid, professional in-house sales system.
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