Saturday

Never Forget Your Members!


Take my word for it, Never Forget Your Members! In order to make your referral program a success, you’ll need your members support, along with your staffs participation.

There are several effective ways for you or your staff to follow up that ensure your fitness facility is always on the member’s mind.

1. Let members know what you are doing for them. This can be in the form of a newsletter mailed to existing members, or it can be more informal, such as a phone call. Whatever method you use, the key is to dramatically point out to members the excellent service you are giving them. If you never mention all the things you are doing for them, members may not notice. Just make a phone call and check up on them from time to time.

2. Write current members personal, handwritten notes frequently. "I was just sitting at my desk and your name popped into my head.” “How is your exercise program going?” “Is there anything I can do for you?” Or if you run into a former member at an event, follow up with a note: "It was great seeing you at the Holiday Christmas Tree Lighting. Hope you enjoyed it.”

3. Keep it personal. Voice mail and e-mail make it easy to communicate, but the personal touch is often lost. Conversations and letters keep it personal. 

4. Remember special occasions. Send birthday cards, anniversary cards, and holiday cards.

5. Share information. If you read a fitness article or hear about a new book a member might be interested in, drop a note or make a quick call to let them know.

6. Use follow-up calls to build your business. When you talk to existing members, you'll often find they have referrals to give you, which can lead to new business. With everything your existing members can do for you, there's simply no reason not to stay in regular contact with them, so follow-up regularly and keep them informed.

For more information on this subject, give us a call at 925-672-4800 and we will gladly do our best to answer your questions. You can also visit our website at www.globalfitnessassociation.com/info for more information.