Wednesday

The Hottest Target Audiences You'll Ever Find

As you head into springtime, it is more important than ever that you analyze where you have been and where you are heading. Ask yourself a few questions while reading this article and decide if you’ve kept true to yourself with the promises you made at the start of the New Year.

If your New Year’s Resolution with to kick your advertising program in the ass starting January? Guess what it’s March! And as a business owner or manager, you've got to follow through with your promise and become better than your competitors and try different things. 

Remember the store about the two guys who were running from a charging bear and the second guy - the guy in the rear - said to the first guy - who was out front - "How are we going to outrun that bear?" And the first guy responded, "I don't have to outrun the bear; I only have to outrun you." Not pleasant, but true nonetheless.

So, what does a fitness facility do to ensure the best chance for success? Here is part of the answer, and your chance to learn about something different, real different!

After being in the fitness industry for over 40 years, we’ve always felt there is a better way for businesses to get their advertising message out to consumers in their relevant market areas, and now the marketing tool and technology to achieve this is available exclusively at Global Fitness Association through a newly created division called GFA e-Marketing.

This new technology puts the power of zip code-targeted email marketing in the hands of fitness professional throughout the United States and Canada wanting to attract new members to their business, regardless of their advertising budget. Our email database is the largest in the nation, totaling over 250 million emails. It includes 100% opt-in subscribers and is updated daily. In order to be in complaiance with the Anti-Spam law each consumer is provided a link whereby they can unsubscribe if they choose.

When compared to Direct Mail, GFA e-Marketing gives you three times better results at 1/10 of the cost. There are no contracts, minimum spends, or other hidden costs.

Setting up a campaign is easy and can be done very soon after placing your order. All you need to do is:

*  Choose your customers. (Men or women, or both.)
*  Choose your location. (Target by zip code or city.)
*  Create your email advertisement. (Use your own or we can build it for you.)
*  Schedule an email date. (You tell us when.)

Pricing is .04 cents per email sent for members of Global Fitness Association, and .06 cents for non-members.on-members, which includes sending out your email campaign once a week for four (4) consecutive weeks.

To find out how many email addresses we have in your area, give us a call. The information is free with no obligation.

For more on this subject, give us a call at 925-672-4800 and we will gladly do our best to answer your questions.

Please place your comments in the section below. Your participation is encouraged and appreciated. Thank you!