Introducing
the power of “e”
After
being in the fitness industry for over 40 years, the professionals at
GFA e-Marketing have always felt there is
a better way for the fitness industry to get its advertising message out to
consumers in their relevant market areas, and now the marketing tool to achieve
this is available. GFA e-Marketing has
secured the rights to this technology and is making this unique opportunity
available to fitness professionals in the United States, and Canada.
This new technology puts the power of zip
code-targeted email marketing in the hands of every fitness
professional wanting to attract new customers to their business, regardless of
their advertising budget. GFA’s email database is the largest in the nation,
totaling over 250 million emails. It includes 100% opt-in subscribers and is
updated daily. GFA e-Marketing has
created a unique opportunity for all fitness professionals wanting to advertise
in their local market areas. You can now attract more fitness-minded people to
your business for just a fraction of the cost of traditional advertising. When
compared to Direct Mail, GFA e-Marketing
gives you three times better results at 1/10 of the cost.
Advertising Comparison
There’s more and more research that indicates that email advertising will continue to trend upward, as more traditional forms of advertising trend lower.
* Newspaper
circulations have been experiencing significant declines. The long decline in
newspaper circulation over the years continues to accelerate, with sales in the
spring and summer, falling almost 5 percent from the previous year,
figures recently released in the New York Times show, deepening the financial
strain on the industry.
* Radio
advertising effectiveness continues to decrease as more consumers listen to
satellite radio in their cars. Estimates are that 35.6 million Americans will
subscribe to a satellite radio service.
Additionally, radio advertising is not locally targeted.
* Consumers in
about 30% of U.S. homes currently use TiVo or devices known as digital video
recorders (DVR's) to skip commercials, according to Standard & Poor's Equity
Research. Additionally, as with radio advertising, television advertising is
not locally targeted.
* Postage and
telemarketing expenses continue to rise, limiting the amount of advertising
with these mediums.
Now
that we’ve done the research (I’m assuming that you’ve read to this point) you
might want to consider letting GFA e-Marketing
customize an email campaign to match your target audience regardless of the
size of your budget. The program puts you in control of your advertising
campaign – it’s easy to use, powerful, and cost effective.
It’s
time to surrender to modern technology.
For more information on this subject, give us a call at 925-672-4800 and we will gladly do our best to answer your questions. You can also visit our website at www.globalfitnessassociation.com/info for more information.
For more information on this subject, give us a call at 925-672-4800 and we will gladly do our best to answer your questions. You can also visit our website at www.globalfitnessassociation.com/info for more information.
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