The Global Fitness Association Marketing arm is gaining strength. We’ve expanded our marketing offerings to include more of what you’ve been requesting to make you more successful in your own endeavors to build guest traffic. The Marketing 2.0 Team combines cutting edge technology with the classical tried and true. Whether it is helping you move to the latest in online best practices or designing a targeted marketing piece, we have the pieces and expertise to work with you based upon your needs and budget.
The Marketing 2.0 Team at Global Fitness Association has a combined industry experience of over 70 years. Both club owners and marketing gurus, Jason Alles, Kim Koehler and MaryAnn Molloy will personally interact with you and help you get on the pathway to profitability. Jason Alles literally grew up in the business. He has 30 years experience working for the clubs his father founded SportsLife in Atlanta GA. Jason has channeled his passion for the industry and marketing to create a system that has been proven to generate guests. MaryAnn Molloy has over 25 years starting with big box gyms and then moving into her own women’s only gym and of late a private training studio for people over 40. She also has taught a personal trainer certification course and mentored trainers into their own businesses. Kim Koehler has a degree in Economics and a Masters in Marketing. (We had to have ONE brainiac). She has taken her 25 years in consumer marketing and now runs a personal training studio. We are all here for you!
Working across several marketing platforms, we can help with everything from creating an organic marketing strategy to assisting you with social media marketing.
Today’s key focus is the Digital Store Front. You have a Digital Store Front whether you know it or not. While everyone knows they need to have an Internet presence, it is hard to find the right formula with this ever-changing technology. It’s both a science and an art (just like the health club business).
Can your customers find you online? In today’s market, savvy consumers are doing their research online whether buying a house, car or a gym membership. They are not only shopping by price (even if they think they are initially). Are your customers finding you? Is your Digital Footprint helping or hurting you? Do you know what a Digital Store Front is? Visit our website at www.globalfitnessassociation.com/internet-presence and we’ll conduct a free search of your business on the top 40 listing site platforms, and we’ll email you a report card telling you how you're doing - with no obligation on your part.
These interactive marketing tools and techniques offer a multi-channel strategy for customer contact. Currently, many small businesses do not have an interactive marketing strategy that supports growth opportunities. In today’s competitive environment coupled with economic conditions, it is not enough just to have a website. Your market may be local, however you also need a global reach to help level the playing field with big box clubs. If done correctly and consistently you could even gain an advantage.
The Global Fitness Association Marketing 2.0 Team will show you tools and techniques, used by the Fortune 500, to enhance your Internet marketing presence. We can do it for you or show you how - depending on your time and budget.
Global Fitness Association can show you how to control your content and optimize your search engine reach without those high priced internet/SEO consultants (today’s snake oil salesmen - at least some of them). You might get calls from some consultants who have figured out complicated algorithms to crack the Goggle or Bing codes, but at the end of the day, your message is still being controlled by these entities.
Instead we have methods that help you:
* Create your message
* Control your message
* Connect with customers and prospects
The bottom line is, the more (relevant and original) content (blogs, reviews, likes) you have on the WWW (World Wide Web) the better your chances of being discovered. Keep in mind, people will find you because they did either an organic or a specific search. However they discover you, you will need to have as much content about your business out there so you are easy to find.
Every successful business, whether it is a sole proprietorship or big box gym, is doing this because they know it helps and have allocated valuable resources to making this happen. Now that the Global Fitness Association, Digital Store Front proprietary software is available, you don’t have to tackle this daunting task alone.
Let’s not forget, Digital Store Front Marketing is just one piece of the puzzle. Regardless of what technologies and tools you use, you are still in a people business, and we can help! At the end of the day, you need guest traffic to increase sales and optimization of your current membership (yes, people again)! Our motto is “more guests…less guesswork.” We have developed a strategy and systems that can be customized for your target market that will generate more guest traffic. These strategies and systems have been proven to work even in the toughest economic and competitive markets.
Stay tuned for our mini-webinars (yes, we know you’re busy) and video snippets where will show you how to create more guest traffic by taking control of your message and connecting with your customers and prospects. Be sure to like us on Facebook to get the latest news and scheduled webinar times.
For more information on this subject, give us a call at 925-672-4800 and we will gladly do our best to answer your questions. You can also visit our website at www.globalfitnessassociation.com/info for more information.
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