Fitness Trade Associations Do they really benefit you? Why belong?

It is true. There are people who join trade associations and never receive the support they need. I’ve always been told there are three types of people in the fitness industry:  people who make it happen, people who watch it happen, and people who don't know what's happening at all.

So, what does a fitness facility do to ensure they have the very best possible chance for success? Here is the answer. Be better than the others by joining an association that will provide you with daily support and access to seasoned fitness professionals and all their resources at a cost that anyone can afford.

Don’t be fooled by all the glitz and glamour, expensive books, trade shows, magazines, and outrageous annual fees some associations charge. You should be looking for an association that can provide you with true benefits - benefits that you can measure and count on from seasoned professionals who have been in the trenches, negotiated with the landlords, solved maintenance issues, trained staff, handled member problems and suggestions, come up with the promotions, solved staff problems, designed the systems, forms, videos, negotiated with creditors, and more.

This experience and expertise is available; you’ve just been looking in the wrong place and spending your money to feel you’re a part of something bigger. Remember, bigger doesn’t always mean better. It probably means that you’re just supporting an association that is more interested in your annual fees than helping you with your day-to-day challenges. If you’ve been down this road, then you’ll understand what I’m trying to convey. If you’re not a member of a fitness trade association, you need to be . . . but with the right association.

If you are a member of a fitness trade association, ask yourself the following questions and decide if you are really benefiting. When was the last time you spoke to someone about your day-to-day challenges? Is the information you received prepared by a season professional or by an employee who has never owned a business or been in the fitness industry? Do you get the impression that your association is more concerned about money rather than helping you? If the answer is “yes” to any of these questions, then guess what. You’re not benefiting! So start benefiting by contacting the right fitness trade association today.

Whether you're new to the fitness industry or a veteran, all of us need access to experts to discuss our special needs and challenges. Consultants in any field are a dime a dozen. But to find help and support from seasoned professionals, people who have been in the fitness industry for over forty years, that can be hard to come by.

This brings me to Global Fitness Association, a world class association that assists small to large fitness center owners, managers, and other fitness professionals. GFA is located in Incline Village Nevada, with Regional Offices in Rocklin, California, and Clayton, California. Created by several fitness professionals with over 40 years in the fitness industry, GFA has emerged as the number one resource in the industry. 

After several intense years and the gathering of volumes of fitness information and hundreds of programming hours, Global Fitness Association has taken off and had its best year yet serving hundreds of clubs across the country.

As we all know, the fitness industry has gotten a bad rap over the years. Many people believe they can sign a lease, open the doors, and business will take care of itself. They think employees will know what to say and do, that there won’t be problems. Not true, and that’s where an association like Global Fitness Association can help.

In just a few short decades, many of us in the fitness industry have helped establish fitness and exercise as of way of life for the general public. However, it hasn’t been an easy road, and, toward the industry as a whole, the public's perception has been far from favorable.

We are at an exciting juncture in our industry’s history. We have the opportunity to transform ourselves by revamping our processes, systems, and culture around the demands of the competitive marketplace and club members. It is imperative that, as we do so, we become consistent with our commitment and core values, placing the club members first, acting with integrity, treating people with respect, being accountable, and raising our standards of performance and service. All which will enhance the perception of our industry.

Each of us contributes to the industry's success in our individual ways, but we also share a collective responsibility to "do the right thing" and reach out for help when we don’t have the answers. That’s where Global Fitness Association can help. 

For only $10.00 per month, you can receive the best resources and support to be found in the fitness industry. 

Below are a few of our most popular features:

Executive Assistant and Consultation Service – Meet for up to two hours free every month with seasoned fitness professionals (40 years and counting).

Online Video Training, Workbooks, and Testing – Learn the best techniques for membership sales, service, leadership, and human relations.

GFA e-Marketing – Get your branding/advertising message out to prospective members at a price that can’t be beat with access to over 250 million opt-in email addresses. 

Worldwide Travel & Transfer Privileges for your Members – Post your fitness facility in our Travel and Transfer / Facility Locator for free. Participation is optional.

AmeriDoc™ – Participate in a quality healthcare program for $19.95 per month. Families can also participate for as little as $29.95 per month (month-to-month pay as you go).

As a fitness industry veteran, I'm proud to be a part of this journey, and promise you that all of us at Global Fitness Association pledge our best efforts to assist all Global Fitness Association members in furthering their club operations, including staff training and education, and so much more.

For more information on this subject, give us a call at 925-672-4800 and we will gladly do our best to answer your questions. You can also visit our website at for more information. 

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